How HAH Parking Is Helping Event Venues Scale Without the Headache with Event Parking Management Software
- Morgan Hurley
- Jun 11
- 3 min read
How Event Venue Partners Like Mark Are Maximizing Game Day Revenue Without the Game Day Chaos
If you’re near a stadium, concert hall, or arena, you know the drill: big events bring big crowds and big opportunities.
But for property owners and venue managers, parking can be more headache than reward. Staffing, cash collection, crowd control, and weather all add friction to what should be a high-margin operation. That’s where HAH Parking comes in.
We help event-driven businesses turn chaos into cash flow with mobile-first tools, real-time pricing, and full control over every spot - no attendants required.
The Event Parking Problem: High Demand, Low Efficiency
Whether it’s a Sunday football game, a sold-out concert, or a local festival, event days cause massive demand spikes. But most businesses still rely on outdated tactics:
Cash collection at the curb
Manual traffic direction
Weather-dependent operations
Missed revenue from no-shows or underpricing
And worst of all? Every event requires time, labor, and guesswork with no way to optimize pricing or track performance.
The HAH Parking Advantage: Purpose-Built for Event Days
HAH Parking transforms event-driven parking into a modern, mobile-first experience that benefits property owners, customers, and staff alike.
What We Offer for Event Venues and Adjacent Businesses:
✅ Pre-sell parking passes: Sell in advance via your website, storefront, or QR signage
✅ Event-specific pricing: Set custom rates for concerts, games, or festivals
✅ Real-time data & control: Adjust pricing and availability on the fly
✅ No staff required: Eliminate cash handling, staffing, and parking lot chaos
✅ Custom feature development: We’ll build what your location needs
✅ Maximize lot value: Turn parking into your top-performing revenue stream
Real Results: How Mark Took Control of His Lot Near Gillette Stadium
Mark has been running a retail store just down the road from Gillette Stadium for more than 40 years. With over 180 parking spaces on his property, he saw the potential to capitalize on event traffic but the old way of doing things wasn’t sustainable.
For years, he hired staff to collect cash and direct cars. It worked, barely. But between labor costs, unpredictable weather, and the stress of managing event-day operations, it was far from ideal.
Then Mark partnered with HAH Parking. Together, they developed a feature set specifically for event parking. Now, Mark can pre-sell spots weeks or months in advance for Patriots games, concerts, or any high-traffic date. He can adjust pricing in real time based on demand and availability without ever stepping outside.
And the result?
Higher earnings per event
Fewer operational headaches
A fully automated, scalable parking system
“I used to hire a team to collect cash and guide cars every time there was a game or concert nearby. Now, I run everything with HAH Parking. I can pre-sell spots, set event pricing, and track it all in real time without needing a single attendant. It’s more profitable and way less stressful.” — Mark, Retail Owner near Gillette Stadium
Game Day, Simplified
Whether you’re a small business with a large lot or an event venue managing hundreds of cars, HAH Parking gives you the tools to turn event traffic into dependable revenue.
💡 Start selling passes and setting event-specific pricing in days, not months.
Wondering What Your Lot Could Earn?
That’s the question we hear most often: “Is my lot making what it should be? Take our free revenue estimator quiz and find out in less than 60 seconds. No commitments - just insights.
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